Hello! I'm Felipe Albert

With over 10 years of experience, I am a hybrid professional, a Designer specialized in Software Engineering, bridging the gap between human-centered design and scalable technical execution.

I develop innovative solutions for businesses, balancing high-level aesthetic strategy with robust software architecture.

As a Designer:

Product & UX/UI Design: End-to-end product creation, from ideation and design systems to validation, balancing functionality and aesthetics.
UX Research: Investigating user behavior and analyzing data to inform strategic design decisions and improve product adoption.
UI/UX: Transforming complex requirements into seamless, intuitive interfaces that prioritize usability and user satisfaction.
HMI Design: Creating intuitive solutions that optimize human-system interaction, with specialized experience in the automotive industry.
Content & Conversation Design: Structuring clear narratives and integrating AI/chatbots to drive user engagement and streamline communication.

As a Software Engineer:

Front-End & Design–Dev Bridge: Building responsive, high-performance web applications with modern technologies.
Back-End: Developing scalable, secure APIs and microservices to ensure product stability and growth.
Power Platform: Integrating internal systems and automating workflows to increase operational efficiency using Power Apps, Power Automate, and Power BI.
AI Engineering: Developing and evolving Artificial Intelligence products to solve complex business challenges.